why do filipinos want to have fairer or whiter skin while most caucasians die to have a tan? i have friends who have natural golden skin and they're proud to have it. i respect each and everyone's opinion and preference to whatever skin they would like to have but i hope you guys will enlighten me why do other people want to have fairer skin than what they have.is it because the media shows that having whiter/fairer skin connotes beauty?whatever happened to the saying "black is beautiful?" or for filipinos "brown is beautiful?"