Since they are innovations within their devices, that's one thing for success. Also credits for the dev team who give their determination for making those innovations. As you said, They are easy to use and they are promoting anti-piracy.
In my opinion it's because they were always inovative and they know how to do the markting to their products very well. Everyone has heard of iphone, ipad, etc.
because their products are very rieliable rather then any other products their designs are very unique they have good features and most important the apple sign looks always so nice.
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