Facebook today officially announced its enhanced status update product, which allows users to share what they’re doing or how they’re feeling in a structured and visual way. The feature will be available to all U.S. users in coming weeks and will likely expand globally after that.
Overall, structured status updates could lead more users to share their activity in a way that can be later used for ad targeting or indexed in Graph Search. Essentially, Facebook is bringing the vision of Open Graph — users connecting to objects through more relevant verbs than “Like” — to its own platform rather than relying on third-party apps to do so. A result might be that users become familiar with this type of sharing on Facebook and end up being more comfortable with third-party apps that help them tell similar stories. Even if not, Facebook will gain information to improve its service for users and opportunities for advertisers.
Read more: http://www.insidefacebook.com/2013/...ut-to-all-u-s-facebook-users-in-coming-weeks/
Overall, structured status updates could lead more users to share their activity in a way that can be later used for ad targeting or indexed in Graph Search. Essentially, Facebook is bringing the vision of Open Graph — users connecting to objects through more relevant verbs than “Like” — to its own platform rather than relying on third-party apps to do so. A result might be that users become familiar with this type of sharing on Facebook and end up being more comfortable with third-party apps that help them tell similar stories. Even if not, Facebook will gain information to improve its service for users and opportunities for advertisers.
Read more: http://www.insidefacebook.com/2013/...ut-to-all-u-s-facebook-users-in-coming-weeks/
