I guess the drink acutally sells damn well. That doesn't matter that maybe you or your friends don't drink. Consider having 6bil + ppl on the planet earth. I guess at least 1bil drinks it atleast ONCE.
The drink started off the company, and gave them the necessary money to become known. I think they've moved onto a different level where they're more of an action sports sponsoring company. They probably make a shitton of money off of advertising.
It's kinda like GoPro, where they just sponsor a ton of stuff now, but GoPro is still making most of their money off of the actual product, where Red Bull makes most off ads now.
Yeah, I prefer monster because of the flavors. Red bull just has the endorsements and marketing. Monster is catching up, but red bull is more ahead I feel.
I have a buddy Dean who I went to school with who is a red bull rep, he always brought a case of 24 red bull and jäger with him to every party because it was free and he got paid to do it.