Honestly this is a great deal considering that when you pre-order most new games they are £40+ so it could be worth picking up to play or even make profit off if your one of those guys.
http://www.zavvi.com/xbox-one-games/pes-2016-pro-evolution-soccer-day-one-edition/11134726.
http://www.zavvi.com/xbox-one-games/pes-2016-pro-evolution-soccer-day-one-edition/11134726.