After some 20 years of selling branded desktop motherboards, Intel will begin exiting this portion of its business, Intel spokesman Dan Snyder has told PCWorld. The Santa Clara chip giant will begin the retreat from desktop motherboards as soon as its next-generation Haswell CPU ships, and plans to dissolve its Desktop Motherboard Business unit over the next three years.
Intel's move responds to market pressures from two directions. On one side, the world simply doesn't need as many desktop motherboards as it has in the past. Demand is shifting to laptops and tablets, so Intel is responding to changing times. On the other side, companies like Asus, Gigabyte and Asrock are meeting existing demand with a wide variety of motherboard products with innovative features.