If you’re creating content and not tapping into Facebook for monetization, you’re seriously leaving money on the table. I wanted to break down the real, actionable ways to make money from Facebook as a content creator in 2025, not fluff, not theory, actual tools that are working right now.
1.
In-Stream Ads (aka Facebook Ad Breaks)
If you’re posting videos that are at least 60 seconds long, you might be eligible for in-stream ads.
You’ll need:
If you meet the criteria, Facebook will let you insert ads into your videos. CPM can vary, but creators are reporting $3–$10 per 1k views depending on niche.
2.
Stars (Livestream Monetization)
If you stream or post Reels, fans can send you Stars, which convert to cash.
You get $0.01 per Star
This works great for community-focused creators, gamers, musicians, or even just funny/skilled personalities.
3.
Reels Bonus Program (Invite-Only)
Facebook and Instagram offer Reels payouts via the Performance Bonus or Reels Play Bonus, depending on the region and eligibility.
4.
Subscriptions (Fan Support)
You can offer monthly subscriptions directly on your page—sort of like Patreon but native to Facebook.
5.
Branded Content / Creator Marketplace
If you’ve built an audience, brands may want to work with you directly through Facebook’s Brand Collabs Manager.
6.
Affiliate Marketing or Product Sales
This one’s more direct: use your page or group to promote products (Amazon affiliate links, digital goods, courses, etc.)
Extra Tip:
Facebook Groups = Underrated Goldmine
If you build a niche-focused group (for example: planners, pets, travel, or fan communities), you can monetize via:
Final Thoughts:
Monetizing Facebook takes time, consistency, and engagement—but once you’re eligible for one method, the others usually fall into place fast. Think long-term: build the community first, monetize second.
Anyone here already earning from Facebook? Which methods are working best for you?
1.
In-Stream Ads (aka Facebook Ad Breaks)
If you’re posting videos that are at least 60 seconds long, you might be eligible for in-stream ads.
You’ll need:
- A Facebook Page (not a personal profile)
- At least 5,000 followers
- 60,000+ 1-minute views on videos in the past 60 days
If you meet the criteria, Facebook will let you insert ads into your videos. CPM can vary, but creators are reporting $3–$10 per 1k views depending on niche.
2.
Stars (Livestream Monetization)
If you stream or post Reels, fans can send you Stars, which convert to cash.
You get $0.01 per Star
- Viewers can buy and gift them during live or pre-recorded content
This works great for community-focused creators, gamers, musicians, or even just funny/skilled personalities.
3.
Reels Bonus Program (Invite-Only)
Facebook and Instagram offer Reels payouts via the Performance Bonus or Reels Play Bonus, depending on the region and eligibility.
- You usually need a mix of high engagement, originality, and consistency
- Payouts are based on performance, but they change the rules a lot, so this isn’t long-term dependable—but great while it lasts.
4.
Subscriptions (Fan Support)
You can offer monthly subscriptions directly on your page—sort of like Patreon but native to Facebook.
- You set the monthly price
- Offer perks like exclusive content, live Q&As, or behind-the-scenes stuff
- You need to apply and meet eligibility requirements (usually follower count + content quality)
5.
Branded Content / Creator Marketplace
If you’ve built an audience, brands may want to work with you directly through Facebook’s Brand Collabs Manager.
- They’ll find you based on your niche/audience
- You can pitch or receive offers
- You’ll need a clean, active page and good analytics
6.
Affiliate Marketing or Product Sales
This one’s more direct: use your page or group to promote products (Amazon affiliate links, digital goods, courses, etc.)
- Build trust first—don’t spam links
- Use storytelling, short-form video, or group posts to drive clicks
- Track conversions with short links or UTMs
Extra Tip:
Facebook Groups = Underrated Goldmine
If you build a niche-focused group (for example: planners, pets, travel, or fan communities), you can monetize via:
- Group-exclusive content
- Affiliate promos
- Driving traffic to your other platforms
Final Thoughts:
Monetizing Facebook takes time, consistency, and engagement—but once you’re eligible for one method, the others usually fall into place fast. Think long-term: build the community first, monetize second.
Anyone here already earning from Facebook? Which methods are working best for you?