At least 75% of people eyeing for goods and services on the Internet find websites through search engines such as Google, Yahoo, and Bing. The determination of optimizing your web pages for high search engine rankings is to invite targeted customers to your site who will be more than likely prepared to make an acquisition. The greater your page comes up in search engine results, the greater the traffic that is absorbed to your website. That's what search engine optimization is all about. Linking to current, quality sites not only increases your search engine ranking, but it also leads more quality traffic to your website. Search engine rankings are very important for a prosperous Internet marketing website.