Like showing up late, forgetting your birthday or not calling as much as you’d like, this situation can make you feel like you’re less important to your friend than she is to you, says Lewak. With cases like these, you really need to pick your battles. Whether or not you say something depends on how much it’s festering. The wedding present is probably something you can let go, advises Hanks, “because you can choose to believe that your friend truly cares about you, and that maybe she forgot or feels embarrassed about it herself." But if it’s an ongoing situation, such as your friend not calling, you can say something like, “It makes me feel like you don’t care about our friendship because I’m always the one calling you