Always a way to make money. They want money to plop into their lap with hardly any effort. How can this be possible? With an easy to understand guide that provides everything they need to accomplish their goals of course!
And people don't really guides to be broad, as that requires more work on their part. They want everything to be laid out for them. They want it to be specific so they know exactly what they need to do. You can add a more broad part of the guide after that which would help them further if they do decide to actually put-forth more effort.
EDIT:
Time for me to create a guide on how to make money by creating guides. lol
you can get money for doing things like: getting insurance quotes, having an eye test and loads of easy shit. it takes a while to get your money because its their job not to give it to you until the retailor has confirmed your actions. but they are definately good.
OR doing other peoples homework, theres a few sites out there for that.