I spent the money on the award because I felt there needed to be a god damn potleaf somewhere. Then I granted it out for 2 koins and after 10 people bought it, not only did I gain a little rep but also I upgraded my friend. Then after 10 more buy-ins I upgraded another user. Then I sold my twitter for 40 and I upgraded another user and sent the remainder to @rude to upgrade someone else. I believe strongly in spreading the love to others as I'm broke irl and I usually have good karma and online I maintain a solid cash flow and I can afford to throw it into some upgrades for other users.
I don't think it should be stopped by any means, but it is a bit ridiculous. I see kids buy awards everyday and before they've even finished creating it they're selling it. It's dumb and ugly, but who cares? It's the same as groups, just because they're all shit doesn't mean you can't be the one to stand out.
I sold my awards because I had no use for them, and I am barely active on FK. Its pointless to just have them sit there. And my shit is exclusive, well my groups at least...