Appraise what's worse?

This belongs in the appraisal section because I need people who have experience appraising. This is a controversial topic as to what is worse, let's use KIK as an example.

IION (Iion)
Lion. (Lion.)

Which one is worse? Don't say they're both worthless because that's not addressing the prompt.

In this next case let's use Twitter.

(Word)-INGS
DRAGLNG (Seen DRAGlNG)

Just would like some input on what people with these appear to you as and what your opinions as far as value and worth are pertaining towards people with social mediums like this.

IION is much worse in my opinion.